Tenant Signage Regulations - Downtown Superior

This summary is intended to aid businesses and property owners in understanding tenant sign requirements in Downtown Superior; however, it does not include all adopted codes and procedures related to signage.

Prohibited Signage

  • Signs mounted to, attached to, or painted on motor vehicles or trailers;
  • Signs with any type of movement, animation or intermittent lighting effects;
  • Signs that emit any type of sound;
  • Signs in the public right-of-way or on public property;
  • Signs located obstructing public traffic control devices;
  • Roof mounted signs or signage extending above the building parapet or highest point of the roofline;
  • Internally illuminated and/or back lit awnings;
  • Hand-painted, “splash” signs on the storefront glass;
  • Signs on raceways;
  • Molded plastic letters and/or graphic elements;
  • Steel;
  • Reader-boards or large LED displays that change or scroll.

Regulations by Signage Type

Retail Storefront Identification Wall Sign

Storefront wall signage is building-mounted above the entry door in a sign band, suspended from the wall or overhang.

  • One wall sign per store front, maximum two sign on a corner with two public frontages.
  • All wall signs shall be illuminated using halo illumination or individual reverse pan channel letters and/or logos. Cabinet signs are not permitted.
  • Maximum height: at or below a plane 6” down from top of parapet or roofline projecting mounting bracket.
  • Maximum face area: one square foot of sign face area per one foot of linear street frontage.

Retail Arcade/Projecting Sign

This sign type is to be building-mounted above main entry doors perpendicular to the building and is intended to be viewed by pedestrian traffic walking along the street frontage.

  • Signs may not extend more than 42” from the face of the building.
  • Illumination from ambient light only.
  • Minimum height: 8’ clear from bottom of sign to top of finished grade.
  • Maximum face area: 4 square feet per side.

Retail Vinyl Window/Door Graphic

Window signs mounts to the glass on tenant’s street frontage(s).

  • One sign of this type per window and door of storefront(s).
  • Sign shall be computer cut, self-adhesive, vinyl letters and/or logo, professionally fabricated and installed, applied to the exterior of the storefront glass.
  • Illumination of these signs from ambient light only.
  • Maximum height: at or near 5’-6” above finished grade.
  • Maximum face area: 1 square foot.

Temporary Signage

Temporary signs (other than banners) are those that do not have a permanent display area and are intended to be exhibited for a limited duration. They are regulated according to Town Code 16-19-70 (f).

  • One sign per tenant.
  • Maximum face area: 32 square feet.
  • Max height: 8’.
  • Shall not exceed 25 percent of the total window area on which it is mounted.
  • Maximum display period of 45 consecutive days, or as permitted during election season.
  • Shall include the date the sign is first displayed in the lower right-hand corner.
  • No permit is required.

Temporary Banners

Banners are signs made of lightweight fabric or similar material with no enclosing framework that is mounted to a building or other structure at one or more edges. They are regulated according to Town Code 16-19-70 (g).

  • A no fee, administratively approved banner permit is required for all banners. Banner permits shall be kept on the property where the banner is displayed at all times.
  • No more than four banner permits shall be issued to a single applicant in one calendar year.
  • Banners shall not exceed 50 square feet.
  • Banners shall not be displayed for more than 30 consecutive days.
  • Banners shall be securely attached to a building at all times.

Sandwich Board Signs

An A-frame type sign consisting of two hinged boards placed daily on the pavement outside of a shop or storefront, used cheifly for drawing the attention of passersby or advertising special offerings.

Signs of this type are allowed, subject to the following standards:

  • One sign per tenant.
  • Maximum face area: 6 square feet per side.
  • Illumination from ambient light only.
  • High quality materials and artistic designs shall be used in the construction of sandwich board signs. No plastic board or plastic letters shall be permitted.
  • A sandwich board sign shall not obstruct pedestrian circulation. A minimum of 4’ of sidewalk clearance shall be maintained at all times.
  • Sandwich board signs must be removed each day at close of business.
  • Sandwich board signs must be anchored to the ground or weighted sufficiently to prevent movement by wind.
  • Sandwich board signs may be placed in the right-of-way on a sidewalk or on a private walkway immediately adjacent to the building frontage with the primary entry of a tenant or site.
  • No permit is required.
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